Hope springs eternal for billionaire environmentalist Tom Steyer of California, who spent a gobsmack amount of money to save former Sen. Mark Udall in his unsuccessful election against Cory Gardner.
Having not learned his lesson, Steyer has now pledged to spend $25 million in several states including Colorado to hype climate change to young voters in a vain effort to defeat Republicans.
From the Washington Post:
The campaign represents a new focus for NextGen Climate Action, which spent $74 million in the 2014 midterms to support Democratic congressional candidates, including $19 million on ads. But its top two Senate targets — Republicans Cory Gardner of Colorado and Joni Ernst of Iowa — prevailed.
We expect a repeat of ineffectualness for Steyer’s new campaign in Colorado, which will attempt to persuade young voters to cast ballots in the presidential and Senate campaign. The problem with this strategy is that the young voters who would be swayed to support a Democratic candidate on the issue of climate alone, are the same voters who supported Bernie Sanders and are still burning over U.S. Sen. Michael Bennet’s abandonment of their wishes.
Steyer’s campaign will only remind those Democratic voters why they’re mad at Bennet and it’s likely to backfire.
We don’t expect those Democratic voters will take note that the ads are coming from a Super PAC and demand campaign finance reform, because hypocrites.