Comments on: SOLUTION LOOKING FOR A PROBLEM: State Blows Cash on New Marketing Plan https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/ Colorado's Conservative Bully Pulpit Wed, 08 Jan 2014 16:56:06 +0000 hourly 1 https://wordpress.org/?v=6.5.4 By: Colorado Peak Politics - HIT THE PAUSE BUTTON: Republican Lawmaker Wants to Re-Examine the Expensive Roll-Out of Hickenlooper’s Controversial State Logo https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-3775 Wed, 08 Jan 2014 16:56:06 +0000 http://coloradopeakpolitics.com/?p=14965#comment-3775 […] Logo Published on January 8, 2014 by ColoradoPeakPolitics It looks like the future of the expensive and controversial new state logo may still be up in the air.   The Denver Post’s Lynn Bartels is reporting […]

]]> By: Leigh Carter https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11570 Tue, 29 Oct 2013 01:40:08 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11570 If people outside of Colorado do not recognize the letter 'C' from our state flag, the why has the Dept. of Tourism's 'Colorado: Come to Life' campaign been so successful when it features the C? Isn't that campaign specifically for out-of-state tourists? Why won't they change it if Brand Colorado's extensive research has shown it is fundamentally flawed? Because it's not true.

Shouldn't the "By Colorado" program mainly be focused on people in-state? I mean, would you be more inclined to buy a product that said "By Arizona?" No, you wouldn't because it is not your state.

HIckenlooper wants to run for President in 2016 and wants to stimulate our economy while distancing himself from the marijuana industry (which is not allowed to carry the logo, but can use the state flag since that cannot be trademarked). Because nobody came up with anything good, the program is backfiring because Colorado residents can't understand why we are not using the C in the first place.

]]> By: Liz Oldach https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11569 Thu, 10 Oct 2013 15:57:13 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11569 I do graphic design and the first thing that came to my mind was "Clip Art".

Granted, I am not very good at logo creation but seriously, the money spent on that garbage could have easily been better spent in productive marketing rather than designing something that looks like 1997 Clip Art from some no-name software company.

Count on me to vote NO on any tax increase. I would vote no anyway but this kind of waste grinds the wrong gears.

]]> By: Colorado Peak Politics - CONFUSION: Gov’s Brand Guy Steps into Buzz Saw at State Tourism Meeting https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-3514 Thu, 10 Oct 2013 15:38:26 +0000 http://coloradopeakpolitics.com/?p=14965#comment-3514 […] Aaron Kennedy, the Noodles & Co. founder turned governor’s marketing guru, unveiled a completely blah logo.  At the time of the widely-panned unveiling, Kennedy paid a lot of lip service to the massive […]

]]> By: Richard Harding https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11568 Wed, 04 Sep 2013 19:17:12 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11568 Wonder if any of the "experts" bothered to check and see what "CO" is the symbol for on the New York Stock Exchange? CO= China Cord Blood Corporation!

]]> By: Tim O'brien https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11567 Tue, 03 Sep 2013 21:06:16 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11567 further proof of how much Democrats love to waste other peoples money.

]]> By: Essie Clovington https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11566 Sun, 01 Sep 2013 17:34:41 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11566 Well, in business, when its slow, you advertise. Hickenlooper is a business man. Times are slow. Thus the new brand. I don't have a view of what the state looks like from the outside. I don't particularly like the winner, but then I live here. I liked the C with the yellow on the blue and white stripes. I love the skies here, but it's not what Colorado is known for. CO is carbon monoxide(lol). It doesn't look terribly inviting. Generic is a word that comes to mind. Generic and boring.

]]> By: Richard M. Shirley https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11565 Sun, 01 Sep 2013 12:15:37 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11565 Ugly.

]]> By: Lisa Knobel https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11564 Sat, 31 Aug 2013 01:38:11 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11564 Hope Sugarloaf sues their ass for copyright infringement.

]]> By: Lori Horn https://coloradopeakpolitics.com/2013/08/30/solution-looking-for-a-problem-state-blows-cash-on-new-marketing-plan/#comment-11563 Sat, 31 Aug 2013 01:18:06 +0000 http://coloradopeakpolitics.com/?p=14965#comment-11563 Oh the reasons to move just keep stacking up. My stomach hurts thinking of the useful things that could have been done with all that money. Hell, it might have even funded some teachers.

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