Last night, news broke that a Colorado Springs sporting goods store, Prime Time Sports, is liquidating its Nike gear and would stop selling the brand because of the shoe and sporting goods manufacturer’s decision to feature failed quarterback Colin Kaepernick in its 30th anniversary “Just Do It” ad campaign.
The campaign featured the inflammatory words – “Believe in Something. Even if it means sacrificing everything.”
If you recall, PeakNation™, Kaepernick refused to stand for the national anthem stating, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.”
We can all agree there are inequalities in our country that should be remedied. We don’t all agree on the best path forward. Nonetheless, Kaepernick also is famous for wearing socks that portray police as pigs and other juvenile protests. The bottom line is that Kaepernick is offending a lot of people who serve our country, whether it’s veterans or those currently in the military or first responders like police.
So, when the ad featuring Kaepernick uses the phrase “sacrificing everything”, Gold Star families, or those who have lost loved ones in combat, are left scratching their heads asking what exactly Kaepernick sacrificed. He’s still alive and he’s been paid handsomely for his participation in the campaign. Not to mention, Broncos head coach John Elway recently revealed that he offered Kaepernick a contract and Kaepernick turned him down. It was Kaepernick who walked away.
The moral of the story? Go get you some cheap Nike stuff, if you’re really into it. If not, support Prime Time Sports for taking a stand in defense of the greatest country on earth – warts and all – and the heroic people who keep it safe.
But the real question is will the Colorado Civil Rights Commission file a charge against a store for not selling Nike gear anymore? It sounds fantastical, but one has to wonder with the Commission’s track record of aggression.