The campaign arms of congressional Republicans announced two separate paid media campaigns targeting U.S. Rep. Ed Perlmutter and Sen. Michael Bennet on soaring inflation over Thanksgiving.
In a press release announcing their ad the National Republican Congressional Committee said they were elevating Perlmutter along with 12 other vulnerable Democrats to the group’s “exit list,” a unique distinction for the committee’s top Democrat targets.
“Every House Democrat has a choice to make over the Thanksgiving holiday: retire or lose,” said U.S. Rep. Tom Emmer, the Minnesota Republican who chairs the NRCC, in a statement. “So far 17 Democrats have made the smart choice to quit.”
According to Fox Business, “the American Farm Bureau estimates a Thanksgiving feast for 10, complete with sweet potatoes, rolls, a vegetable tray and a pie with whipped cream, will cost $53.31 this year, up 14% from a year ago.”
A group aligned with national Democrats warned at the time the NRCC’s 4th of July ad was one of the most effective attacks on Democrats they had tested this year.
“The NRCC produced one of the first inflation spots we’ve seen and it was one of the most powerful Republican ads to date,” according to the Democratic memo. “Notably, they did more damage with this ad than nearly any other conservative ad tested and they were able to do it in [15 seconds] instead of a typical [30 seconds].”
As the saying goes, if it ain’t broke, don’t fix it.
The National Republican Senatorial Committee, meanwhile, unveiled an ad that will run at gas stations across several states over Thanksgiving including in Colorado.
“You like high gas prices?” the ad intones, with cartoonish graphics and sound effects. “If so, introducing: Joe Biden and Democrats.”
The National Republican Senatorial Committee’s five-figure, multi-day buy — first reported by NBC News — goes across ten battleground states where Republicans hope to flip or keep Senate seats in the upcoming 2022 midterms. The advertisements are intended to hit travelers on the road for the Thanksgiving holiday who are filling up their gas tanks.
In isolation the NRSC’s ad might seem a little gauche until you realize what Republicans are actually doing here.
Biden stickers “taking credit” for soaring gas prices went viral in October and have since become ubiquitous at pretty much every gas station across America.
The NRSC’s ad encourages individuals to text GAS to 55404 for a free sticker (you can also get one here).
Once it comes in the mail, what you do with your free sticker is up to you…