It was a catchy ad, but it’s a lie. A big, flashy, expensive lie.
Unfortunately for Chrysler, you can't advertise a city back to life that has been carpet bombed by union greed for decades.
And you can’t advertise away the fact that you can’t run a proper business, so you have to beg Obama for a bailout.
Census numbers were just released showing a 25% drop in population in Detroit in the last decade, for a total loss of almost 250,000 residents. That's one person leaving every twenty-two minutes for the whole decade. Another way to look at it is that only 140,000 people fled New Orleans during Katrina.
Why did people flee Detroit like it was a burning house? Because there are no jobs and there are no jobs because union greed has destroyed the car companies who dominate the job market.
How can car companies in Detroit compete when studies show that the legacy costs of union workers tack on an additional $3000 per car?
Union contracts force the Big Three in Detroit to cover health care costs of retirees for LIFE. With a much smaller workforce these days (GM having 2.5 retirees for every worker) the companies are having a hard time covering retirees.
Detroit's destruction should serve as a warning sign to governments across the country. Union greed comes home to roost in the form of economic insolvency.
Obama bailed out the car companies already, but even he won't pretend there is money to bail out every government loaded with unfunded liabilities to unionized workers.
The sad truth for all the Lions and Tigers of Detroit, your city was killed by union greed. Not even a slick advertisement bolstered by an Eminem baseline can obscure this dark and tragic reality.