Former Massachusetts Governor and 2008 Presidential aspirant, Mitt Romney, announced this afternoon over Twitter he was forming a Presidential exploratory committee. In the Tweet Romney linked to a Youtube video (see after the jump) of his announcement, marking his campaign as social media friendly.
Romney is not the first candidate to utilize social media for his campaign launch. Tim Pawlenty used Facebook to announce his formation of a Presidential exploratory committee.
Romney's announcement came as more of a surprise, as Pawlenty had announced on a call with supporters and reporters his intentions prior to posting the Facebook video. Romney had been telling supporters that they should expect an announcement in the second or third week of April.
The launch comes along with news that Mitt is performing very strongly in the both the primary and in hypothetical match ups with Obama in the swing state and primary launching pad of Florida. USA Today reports that Romney leads Obama 48-43 and outpaces Huckabee 23-18 in the primary.
Ben Smith of Politico speculates that the announcement was intended to nullify the effects of Democrats' effort to mock Romney over the fifth anniversary of the health care legislation he passed in Massachusetts.
The latest Colorado poll done, in Februrary, on the 2012 Presidential primary has Romney in the lead, albeit with a slim one. Romney also won the straw poll held at the Centennial Dinner, a state party fundraiser preceding the Chairman's election.
But right now no candidate has a lock on the Colorado electorate, and many more are expected to throw their hat in the ring.
Check back at The Peak for future 2012 announcements.