A new Super PAC called Raising Red launched their first ad today to commemorate the one year mark to Barack Obama's defeat. The ad takes aim at Obama's abysmal economic record — and it does it using three things that Barack Obama relied heavily on to win the last election — his own words, the youth vote and social media.
The ad takes Obama from his 2008 campaign ads and inter-splices his words with current economic indicators and Obama's recent statement that the American people "aren't better off than they were four years ago." It's a damning indictment of the false promises proffered by candidate Obama that President Obama has fallen far short of — check it out here:
The group has over a quarter million Facebook fans and intends on leveraging that key social media site to spread their message. While Obama's 2008 operation was lauded for its technical prowess, conservatives have come a long way in catching up online.
A new AP report found that Republicans in Congress are outpacing their Democrat counterparts when it comes to engaging the public through Facebook and Twitter. Many of the 2012 GOP primary candidates announced their campaigns through social media sites.
Raising Red is not only driving their message heavily through social media, but they are driven by the desire to engage the youth vote that has soured on Obama as the economy has yielded little to no employment opportunities. The group's President, Charlie Smith, was the College Republican National Committee President in 2009.
Parcbench.com reports more on the group's founding:
Launched by the activist team of Charlie Smith, former College Republican National Committee President; Kellen Giuda, New York City Tea Party co-founder and former Tea Party Patriots Board of Directors member; and conservative Blogger John Hawkins, Raising Red PAC and Raising Red Action Fund were born from a need for an innovative and forward-thinking political operation focused on candidates that will solve the problems that have been passed on to the Millennial Generation by decades of irresponsible politicians.
If there are two areas that conservatives readily recognize they need to emulate Obama '08 in, it's the youth vote and online strategy.
We suspect Raising Red is one of many online-focused efforts that will try to play a part in the 2012 election. We also suspect it's the beginning of young conservatives stepping up and putting forward a fresher face on Obama's critics.
It's also not the last time you'll hear Obama's infamous admission that the country hasn't improved since he took office. It's the most truthful thing he's said since becoming President.