Much has been made of Obama's election year gamble to ignore immigration laws selectively to seek some of his lost Hispanic support. But Hispanics are no different than any other subset of America — the economy is still the overriding issue. On that front, the RNC is out with a new web ad in English and Spanish that hits Obama on the issue that has hit the Hispanic community harder than most — unemployment.

In a January Pew poll 54% of Hispanics said the Obama economy has hurt them worse than other groups in America. A whopping 75% said their personal finances were "poor" or "only fair" shape. In May, Hispanic unemployment rose from 10.3% to 11%.

That doesn't sound like a situation they'd like to extend for "four more years."