American Crossroads is out with a new ad slamming the Obama campaign’s slogan “Forward” noting the 23 million people looking for work, $5 trillion in new debt and 40% of Americans living paycheck-to-paycheck.

The ad is backed by a $686,000 ad buy over 10 days in Colorado — part of a larger $6.6 million national blitz across eight swing states.

“For Barack Obama, ‘Forward’ is the new backward, because another four years of Obama’s economic policies will only keep moving America backward,” said American Crossroads director of state and regional media relations Nate Hodson in a press release. “Obama’s hollow campaign slogan is another attempt to divert attention from the fact that during Obama’s tenure, unemployment, household incomes, gas prices and the national debt are all getting worse.”