Lobbying firms are generally driven by money, not ideology. However, sometimes ideological conflict-of-interest issues are enough to turn down business. Not, however, in the case of Greenberg Traurig in Denver.

Denver Mayor Michael Hancock recently hired Greenberg Traurig to handle Denver’s federal lobbying efforts.

Per Roll Call:

The Greenberg Traurig team includes lobbyists Diane Blagman, Alan Slomowitz, Edward Barron and Joshua Sanderlin.

“We are thrilled to be representing Denver,” Blagman said. “It’s a natural fit because we have a major office in Denver.”

Greenberg Traurig will handle a variety of matters , including airport financing, transportation policy, trade, Medicare and Medicaid, economic development and law enforcement and education matters, according to Greenberg’s LDA filing.

Interesting choice, Mayor Hancock, member of Bloomberg’s gun grabbing group, Mayors Against Illegal Guns (MAIG).

Guess who else hired Greenberg Traurig to lobby? That’s right, the NRA.

Per the Legal Times yesterday:

The National Rifle Association has picked up another outside lobbying firm just as the U.S. Senate prepares to hold a vote on gun control legislation as early as this week.

Greenberg Traurig is advocating for the NRA’s Institute for Legislative Action on firearms and gun control legislation, according to lobbying registration paperwork the firm filed with Congress on Monday.

How exactly does Greenberg Traurig do it? Advocate for Mayor Hancock’s anti-gun stance in DC, while at the same time lobbying for the NRA’s pro-gun stance in the same city?

Is it like John Kerry voting for the $87 billion before he voted against it?