While Democrats in the state legislature and Governor Hickenlooper are trying to tell Coloradans that the state needs a $1 billion income tax increase, they were quietly burning through nearly $1 million on a new state logo. Over the summer three very uninspiring finalists were declared, and this week we have a winner. If you can call it that based on reactions from the state’s citizens.
As expected, there were a lot of opinions, mostly negative. Sidenote: one thing that we observed, but have not heard any mention of, is the fact that this logo is almost identical to that of the Sugarloaf ski area.
This logo was created as part of the governor’s economic development plan. A lot of collaboration was put into it, and a lot of resources were invested ($1.5 million in pro bono private sector contributions and $800,000 from the state’s tourism office). According to Aaron Kennedy, the state’s chief marketing officer, and a founder of Noodles & Co., the new brand will “help Colorado attract talent and jobs,” and “save public dollars by eliminating the need to manage individual brands for each agency and department in state government.”
We are shocked at the notion of brand managers working in various agencies of the state government. This is the state of Colorado we are talking about here, not Johnson & Johnson.
If the governor was truly interested in the economic development of this state, he would take simple, needle-moving steps such as coming out against job killing tax increases, denouncing new laws targeting Colorado businesses, and quelling the adversarial approach that his regulators take against our most promising industry. Instead he is doing the opposite.