It took Democratic Governor Hickenlooper’s administration nearly six months, close to $1 million, and assistance from twelve designers and writers to come up with the less-than-inspiring new state logo. Some people likened it to an over-the-road HAZMAT symbol, a carbon monoxide warning, or a battered sign that would be seen along an old country road. “Sophomoric,” “dull,” and “uninspired” were some of the reactions to the design that The Denver Post ran in its letters to the editor. We thought it was the same logo as the Sugarloaf logo.
One of the logo’s early critics, Metro State professor Darrin Duber-Smith, made waves when he announced that his marketing students could do a better job at creating a logo in five minutes. While that may be a bit of a stretch, it just so happens that Duber-Smith followed through on his idea, and gave his students the opportunity to develop their own Colorado logos as a class project.
“The results are in. Duber-Smith may not be the most impartial judge, but he describes his students’ work as ‘incredible for having no formal training and only a couple of days to work on it. Point proven, I guess.'”
In less than a week, the Metro State students came up with a number of good looking logos that captured Colorado, Denver, the mountains, and our cities. While none of these examples are going to get the nod from the state bureaucrats as Colorado’s new logo, we think that Duber-Smith and his students at Metro State proved their point. Post readers were asked to vote on their favorite. Unfortunately, the new state logo received just 13% of the vote.
Perhaps not coincidentally, Colorado’s marketing chief Aaron Kennedy could not be reached for comment by The Denver Post.