Political newcomer Barry Farrah is making a late entrance into the GOP primary for governor with a little more than two weeks to assemble a campaign and get his message out to the folks before the April 14 state assembly.

He’s a wealthy businessman who runs a data analytics company, but he’s not saying whether he will use his own money to try and overpower all of the other candidates going through the assembly process including Attorney General Cynthia Coffman, Steve Barlock, Larimer County Commissioners Lew Gaiter, and former Parker Mayor Greg Lopez.

Then he would have to compete with the Republican candidates who turned their petitions into the Secretary of State’s office well before Tuesday’s deadline, including State Treasurer Walker Stapleton, former state Rep. Victor Mitchell, and Doug Robinson.

Since Farrah is announcing the day after the deadline for petitions, the assembly is his only path to a nomination slot.

Farah, 56, told the Denver Post he doesn’t think there’s any excitement for anyone in the race. We shall have to wait and see what kind of excitement he can generate in the next 24 days.