A study by the Wesleyan Media Project released yesterday found that Denver’s television stations have run more presidential campaign ads than in any other market this month, further emphasizing Colorado’s importance in the 2012 Presidential election. From October 1 through October 21, a total of 9,950 ads aired on broadcast TV for either President Barack Obama or Governor Mitt Romney. The study estimates the ad costs to be around $13.7 million, the highest in the nation.
Following Denver, in terms of ad volume, was Las Vegas (#2), Tampa, Fla. (#3), Cleveland (#4) and Orlando (#5).
The report also highlighted that Obama had an ad-count advantage in 13 of the top 15 markets, including Denver. The Obama campaign and pro-Obama groups ran 1,646 more ads and spent approximately $550,000 more in the Denver market in October than did Romney supporters. And, yet, the Obama campaign is still falling behind challenger Mitt Romney.
But, Denver isn’t the only media market that has been targeted during this presidential campaign. The Grand Junction media market has aired 5,378 presidential campaign ads and Colorado Springs media market has aired 4,788 presidential campaign ads this month. Additionally, the newly-drawn boundaries that make CD6 more competitive have attracted top advertising dollar, ranking it 13th nationwide for the most TV ads. Republican incumbent Mike Coffman is besting Democratic challenger Joe Miklosi with 2,104 ads as compared to 1,506, respectively.